Photo: 123RF 照片：123RF
New research shows that more than 80 percent of New Zealanders trust the news provided by their local media outlets.
新的研究表明，超过80%的新西兰人相信当地媒体提供的新闻。
An online survey commissioned by the News’ Publishers Association shows that that level of trust is extended to search and social media if the local news source is shown.
新闻出版商协会委托进行的一项在线调查显示，如果显示本地新闻来源，这种信任程度会扩展到搜索和社交媒体。
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The association’s public affairs director Andrew Holden said the research reinforced the argument that local news was of significant value to international tech companies which used that content.
该协会的公共事务主管安德鲁·霍尔登（Andrew Holden）表示，这项研究强化了这样一种论点，即本地新闻对使用该内容的国际科技公司具有重要价值。
“Search results are 10% better when local news sources are available, and a social media platform is 11% better off if its users can see that local journalism sits behind the information,” Holden said in a statement.
霍尔顿在一份声明中说：“当本地新闻来源可用时，搜索结果会好10%，如果社交媒体平台的用户可以看到本地新闻位于信息背后，那么搜索结果会好11%。
What is the value of journalism to the search and social ecosystem? Photo: Supplied / TRA / NPA
新闻业对搜索和社交生态系统的价值是什么？照片：提供 / TRA / NPA
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The survey also found that 93 percent of respondents accessed the news at least once a day with 57 percent checking the news more often.
调查还发现，93%的受访者每天至少访问一次新闻，57%的受访者更频繁地查看新闻。
A third of respondents spend more than 30 minutes each day reading, watching and listening to the news, the survey found.
调查发现，三分之一的受访者每天花30分钟以上阅读、观看和收听新闻。
People were getting their news from a range of different sources with the top three local TV (59 percent), social media (46 percent) and radio stations (40 percent).
人们从一系列不同的来源获取新闻，包括排名前三的本地电视台（59%）、社交媒体（46%）和广播电台（40%）。
Holden said the research showed that New Zealanders wanted to stay informed and that local journalism was a vital component of that.
霍尔顿说，研究表明，新西兰人希望随时了解情况，而当地新闻业是其中的重要组成部分。
“Much is made of declining trust in media as measured in other studies, but this shows that New Zealanders have a connection to their local newsrooms, they understand how important it is to have journalists on the ground reporting about their community – in good times and bad – and they want to see that work reflected in search and social media.”
“虽然其他研究显示媒体信任度在下降，但这表明新西兰人仍与当地新闻机构保持联系，他们明白有记者在现场报道社区新闻的重要性——无论是顺境还是逆境——并且他们希望在搜索引擎和社交媒体中看到这些工作的反映。”
The online survey which was commissioned by the News’ Publishers Association conducted by The Research Agency (TRA) ran from 29 April to 10 May 2024 surveyed 1520 adults.
这项在线调查由新闻出版商协会委托研究机构 （TRA） 进行，于 2024 年 4 月 29 日至 5 月 10 日进行，调查了 1520 名成年人。
来源：RNZ
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